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Course » Samera's Ultimate Practice Manager Programme

8. Marketing - How to create a purple cow?     
29 July 2011

 
 Where Do I Start???

  • Well the good news is you don’t need a degree in marketing. Today learn how to process a marketing strategy of your own.
  • Expert advice and discussion on the basics
  • Analysing your clinic – What makes it tick – Does it need winding up??
  • Do your Marketing Demands match your organisation?

New Patients Journey

  • What Is A New Patient Worth?  How Many New Patients Would You Like Next Month? 
  • What Are You Currently Spending Per Month Now On Marketing And Advertising?
  • How Much Should You Be Spending On Marketing And Advertising? 
  • Do You Have A Marketing Budget?  Or Are You Winging It? 
  • What ingredients do you need for a successful action plan?
  • Learn how to find the passion needed to make your plan a action statement
  • How to identity your customer – Have you got the marketing mix nailed?
  • Ditch the old rules of marketing – Let me show you the new shiny rules of marketing.

TOP 10 Rules of Marketing

  • Examining your current trends and USP
  • Do you have the correct branding?
  • How can you create a brand?
  • How to communicate in-house your marketing strategy
  • The little details
  • Captive audience
  • The technophobes – Are you one?

 Show Me How Easy It Is! 

  • Create your own 3 checklists  - Internal, External, Advertising
  • Phone screening
  • New patient examination
  • Case Presentation
  • Treatment delivery
  • Group Presentations
  • Specialist Networks
  • Newsletters
  • Reception Support systems
  • PPP


    Duration: one-day course - 7 hours CPD. No lunch provided.

    Location: London

Price : £ 200.00 + VAT
       

 

     
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