Where Do I Start???

• Well the good news is you don’t need a degree in marketing. Today learn how to process a marketing strategy of your own.
  
• Expert advice and discussion on the basics
  
• Analysing your clinic – What makes it tick – Does it need winding up??
  
• Do your Marketing Demands match your organisation?

New Patients Journey

• What Is A New Patient Worth?  How Many New Patients Would You Like Next Month? 
  
• What Are You Currently Spending Per Month Now On Marketing And Advertising?
  
• How Much Should You Be Spending On Marketing And Advertising? 
  
• Do You Have A Marketing Budget?  Or Are You Winging It? 
  
• What ingredients do you need for a successful action plan?
  
• Learn how to find the passion needed to make your plan a action statement
  
• How to identity your customer – Have you got the marketing mix nailed?
  
• Ditch the old rules of marketing – Let me show you the new shiny rules of marketing.

TOP 10 Rules of Marketing

• Examining your current trends and USP
  
• Do you have the correct branding?
  
• How can you create a brand?
  
• How to communicate in-house your marketing strategy
  
• The little details
  
• Captive audience
  
• The technophobes – Are you one?
  

 Show Me How Easy It Is! 

• Create your own 3 checklists  - Internal, External, Advertising
  
• Phone screening
  
• New patient examination
  
• Case Presentation
  
• Treatment delivery
  
• Group Presentations
  
• Specialist Networks
  
• Newsletters
  
• Reception Support systems
  
• PPP
  
  
  

  Duration: one-day course - 7 hours CPD. No lunch provided.

  Location: London