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Video Marketing2019-04-30T12:26:14+01:00

Video Marketing for Dentists

As the importance of digital marketing grows, so too does the importance of using great video content to market your dental practice. When it comes to digital marketing, posts with images perform far better than posts without, and video posts perform far better than images. In fact, using videos on a business' landing page has been shown to increase conversion by 80%.

The modern world is increasingly being lived on-line and, as such, audiences' attention spans are becoming shorter. Research shows that 40% of shoppers will abandon a website if it takes longer than 3 seconds to load. Likewise, your audience is far less likely to read a text-heavy social media post, especially when it could be summarised in a 30 second video!

Remember, YouTube is the 2nd largest search engine with over 3 billion searches a month and dentists barely scratch the surface of this largely untapped market! 

The use of video content can help you:

  • Advertise your practice to new patients
  • Promote your services and offers
  • Engage your existing patients
  • Educate and inform wider audiences

The most effective way to engage your audience is through visual content. Whether the video is used to market the practice itself, introducing your staff or explaining a procedure, audiences would rather watch it than read it! 

The problem is that producing and editing high quality video content is a long and complex process. Worse still, if you get it wrong then it can do more harm to your marketing campaign than good! Poor quality visual content can appear unprofessional and poorly planned, which is where Samera comes in.

Here at Samera, we're not just about buying and selling a practice. We are here to help you grow. Video production is a key part of growing any business and we can make it one of the easiest!

The videos we can produce for you include:

Marketing Videos of your Dental Practice

Your practice needs to be one of the main focus points of any video marketing strategy.  We can help you show-off your location, assets and branding whilst also advertising your services, promotions and culture. Gone are the days when you would wait for potential patients to walk past your practice, now you can target them in their own homes!

These videos will usually include:

  • Waiting room
  • Outside location
  • Chairs/Surgeries 
  • Equipment

Video Profiles for Dental Staff

Your employees are walking advertisements, so make the most of them! Every company website has a static 'meet the team' page; usually with a blurry image and a few off-the-cuff details. Make yours stand out by replacing it entirely with engaging video profiles. There's a human being behind that scary surgical mask, let the world see them!

These videos will usually include:

  • Education and qualification history
  • Previous employment
  • Services offered in their role
  • Dreams for the future
  • Hobbies, special interests etc

Dental Video Success Stories & Patient Testimonials

What is the best way to show your patients what you can accomplish? Literally show them what you can accomplish! Audiences love to see success stories; they want to see tangible evidence of what they can achieve with you. Patients are far more likely to take the word of a fellow patient than the word of your marketing team. Get your patients on camera so they can sing your praises!

These videos will usually include:

  • Patient testimonials
  • Before and after videos and images
  • Smile reveals

Educational Video Content

It's not all about you! Educational content is useful for 2 main reasons. Firstly, people fear what they don't know. Extractions, fillings, crowns are your bread and butter. To most of your patients, however, they're worrying jargon. Put them at ease with a quick clip explaining common terms. Secondly, educational content is engaging and more likely to be shared. Advertising your practice may not be of much interest to someone 100 miles away, but educational content will be relevant no matter where your audience lives!

These videos will usually include:

  • Explanations of dental technical terms
  • Walkthroughs of procedures
  • Dental health tips

-Here's some we made earlier-

Marketing Photography For Dentists

You don't have time to buy the expensive equipment or learn the tricks of the trade, so we've done it for you! 

How to Market your Dental Practice Using Photography

Videos are a great way to create visually appealing and engaging content for your practice, but what about images for your website, your printed media and your social media content? Like videos, great images will help to sell your practice, but poor imagery is more likely to put people off.
We can produce high-quality images of your practice, staff, patient testimonials and your success stories.

All your social media posts, whether they come from a marketing standpoint or not, need to have an image attached. Social media posts without any visual element perform far worse than those with an image or video component.

While we are visiting your practice for filming, we will also take the opportunity to create a portfolio of images for use in your online marketing campaigns.

We can photograph anything you reasonably request, including:

  • Waiting room/reception
  • Outside and surrounding location
  • Surgeries/chairs
  • Equipment
  • Employees
  • Patients
  • Leaflets/flyers
  • Procedures