Like any business, if you are running a dental practice you cannot afford to ignore the strength of social media marketing. Platforms like Facebook, Instagram, Twitter and LinkedIn provide you with the opportunity to connect with current patients, prospective patients and other dental professionals. This connection allows you to promote your practice and help it to grow.
Social media for dentists is not dissimilar to the use of social media by any business. The idea is to engage with people who can be instrumental in helping your business to thrive and grow. Let’s take a look at how this works, in more detail.
Benefits of social media for dentists
It’s important to note that you cannot just rely on social media. Using social media platforms should form a significant part of your marketing strategy but not all of it. Having said this, you can get some impressive benefits from using channels such as Facebook, if you do so in the right way. These benefits include:
- Making it easy for people to find your practice.
- Telling people what you can help them with.
- Targeting your presence at local people.
- Maintaining relationships with current patients, to keep them engaged.
- Allowing you to build positive relationships with other professionals.
How to make best use of social media for dentists
In order to make sure that your practice benefits as much as possible, you need to plan your social media activity carefully. You need to think about who you are trying to reach. This list will usually include current patients, prospective patients and other dental professionals. Once you have this information, it’s time to look at which platforms these people use and what type of content they are most likely to engage with. There are some specific options you can consider, depending on which platforms you choose to use.
Facebook is often first on the list when it comes to using social media for dentists. This is because more than 3 billion people use Facebook globally; in the UK around 78% of Internet users use Facebook. Quite simply, it’s a potential market place that you cannot ignore. If you are wondering what to post on Facebook; here are some tips:
- Advice about oral hygiene routines.
- Comments and advice about new dental techniques.
- Community announcements, especially details of any community work you are doing.
- Special offers; although this type of content should not be used too often as you do not want your Facebook page to look too sales orientated.
- Videos and images that allow people to have a better connection with your practice.
Aside from your regular Facebook page, you may also want to consider Facebook marketing. You can target Facebook ads at people in your local area. This means you are likely to get engagement from people who are actually looking for a dentist locally.
Instagram is a hugely influential social media channel, with hundreds of millions of users worldwide. It’s a great way of helping people to see inside your business, using images and videos. Connecting with people in this way helps them to see your practice as friendly and reliable. These are positive attributes that are sought by people looking for a dentist.
Set up an Instagram account for your practice and post video clips and images regularly. Make the most of the advice that is available, to use Instagram to help your practice to grow.
You should think outside the box when you are using Twitter to help your practice to grow. It’s fine to tweet about the latest goings on at the practice and include the occasional promotion. However, using Twitter should be more about displaying your expertise. Tweet about the latest developments in the industry, or local charity events, and include your educated comments. You may also want to think about setting up a Twitter Q&A session, when you can communicate with people in real time.
Social media for dentists is not just about communicating with patients and potential patients. You can use LinkedIn to publish articles and show your expertise. You can also use it to develop relationships with other dental practices which can be mutually beneficial. For instance, if you do not provide orthodontic services, you can find a specialist to refer your patients too. This helps you to provide a better service and provides more patients for the orthodontist.
Social media for dentists is an important marketing tool. Used in the right way, it can help your dental practice to flourish and grow.