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Dental Practice Marketing2019-06-25T12:58:14+01:00

Marketing

In this section, we cover everything you need to know to effectively market your dental practice.

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How to Grow Your Dental Practice with Social Media

Like any business, if you are running a dental practice you cannot afford to ignore the strength of social media marketing. Platforms like Facebook, Instagram, Twitter and LinkedIn provide you with the opportunity to connect with current patients, prospective patients and other dental professionals. This connection allows you to promote your practice and help it to grow.

Social media for dentists is not dissimilar to the use of social media by any business. The idea is to engage with people who can be instrumental in helping your business to thrive and grow. Let’s take a look at how this works, in more detail.

Benefits of social media for dentists

It’s important to note that you cannot just rely on social media. Using social media platforms should form a significant part of your marketing strategy but not all of it. Having said this, you can get some impressive benefits from using channels such as Facebook, if you do so in the right way. These benefits include:

  • Making it easy for people to find your practice.
  • Telling people what you can help them with.
  • Targeting your presence at local people.
  • Maintaining relationships with current patients, to keep them engaged.
  • Allowing you to build positive relationships with other professionals.

How to make best use of social media for dentists

In order to make sure that your practice benefits as much as possible, you need to plan your social media activity carefully. You need to think about who you are trying to reach. This list will usually include current patients, prospective patients and other dental professionals. Once you have this information, it’s time to look at which platforms these people use and what type of content they are most likely to engage with. There are some specific options you can consider, depending on which platforms you choose to use.

Facebook

Facebook is often first on the list when it comes to using social media for dentists. This is because more than 3 billion people use Facebook globally; in the UK around 78% of Internet users use Facebook. Quite simply, it’s a potential market place that you cannot ignore. If you are wondering what to post on Facebook; here are some tips:

  • Advice about oral hygiene routines.
  • Comments and advice about new dental techniques.
  • Community announcements, especially details of any community work you are doing.
  • Special offers; although this type of content should not be used too often as you do not want your Facebook page to look too sales orientated.
  • Videos and images that allow people to have a better connection with your practice.

Aside from your regular Facebook page, you may also want to consider Facebook marketing. You can target Facebook ads at people in your local area. This means you are likely to get engagement from people who are actually looking for a dentist locally.

Instagram

Instagram is a hugely influential social media channel, with hundreds of millions of users worldwide. It’s a great way of helping people to see inside your business, using images and videos. Connecting with people in this way helps them to see your practice as friendly and reliable. These are positive attributes that are sought by people looking for a dentist.

Set up an Instagram account for your practice and post video clips and images regularly. Make the most of the advice that is available, to use Instagram to help your practice to grow.

Twitter

You should think outside the box when you are using Twitter to help your practice to grow. It’s fine to tweet about the latest goings on at the practice and include the occasional promotion. However, using Twitter should be more about displaying your expertise. Tweet about the latest developments in the industry, or local charity events, and include your educated comments. You may also want to think about setting up a Twitter Q&A session, when you can communicate with people in real time.

LinkedIn

Social media for dentists is not just about communicating with patients and potential patients. You can use LinkedIn to publish articles and show your expertise. You can also use it to develop relationships with other dental practices which can be mutually beneficial. For instance, if you do not provide orthodontic services, you can find a specialist to refer your patients too. This helps you to provide a better service and provides more patients for the orthodontist.

Social media for dentists is an important marketing tool. Used in the right way, it can help your dental practice to flourish and grow.

How to Grow Your Dental Practice with Google SEO

Theoretically, you can have the best dental practice in the world, in terms of patient care, and it will still fail to thrive if people do not know that it exists. Gone are the days when word of mouth was the way most people found a dentist. Today, people go straight to Google and search for a dentist in their area. This is why it’s so important to use SEO for dentists, to attract patients to your practice.

SEO helps you to optimise your search engine rankings. So that your practice features at the top of the results list when people carry out a search. For this to happen, it’s important that SEO is done well. There are several things to think about.

Make sure that content is easy to read

This is hugely important when it comes to optimising SEO for dentists. Any content should be written in a way that can be understood by an average thirteen-year-old. You know the ins and outs of all the procedures you offer, so it’s easy to get carried away using jargon. If you do this, people are going to lose interest and look elsewhere, losing you valuable custom.

Think carefully about keywords

There was a time when cramming content full of keywords was sufficient. Those days are long gone, with the quality of content being king. However, keywords still play an important role in SEO for dentists. They help with the Google indexing of your pages and are a vital part of determining whether your practice features highly in search results or not. This means that you have to be careful when selecting and using keywords. There are several factors to think about.

Make use of long-tail keywords.

These keywords are more specific to you. They are more niche and less general, meaning that there should be less competition when it comes to ranking for them.

Use keywords in headings and sub headings

You should normally aim to use your main keyword in the page heading and at least once in a sub heading, in order to optimise its effectiveness. You should also make sure that the keyword appears in the URL of the page.

Use location keywords

If you want to feature highly in a search for dentists in your area, make sure that you include your location as part of your keyword strategy; for instance, “children’s dentist Clapham”.

Make sure that content is fresh

It’s possible that your page ranking will improve if you simply post to your blog regularly. Regular posting means that Google re-indexes your site more often. This could lead to an improvement in your ranking. However, never post content just for the sake of it. Anything that you publish should be relevant and informative.

Ensure that your site is easy to navigate

No-one is going to engage with your website if they cannot easily find what they are looking for. This is why simple website navigation if so important. Make use of menus and a search facility, so that people can click to where the need to be in just a few seconds. If you do not concentrate on website navigation, your website is not likely to be highly effective, even if you have good content.

Think carefully about links

Backlinks to your site from other reputable sites are important, but it’s just as important to make sure your create strong links on your site. Remember to include internal links to other parts of your site. This helps to build the structure of your site and makes it easier for Google to index pages. You should also link out to other sites. When you are doing this, remember to link to reputable sites that have something useful to say. News agencies and dental journals are a good choice, when it comes to choosing links, as part of SEO for dentists.

The final thing to say about links is that there should never be broken ones on your website. Check links regularly, and make sure that any broken ones are replaced or removed straight away. If you do not pay attention to this, it can be frustrating for visitors if they click a link that does not work, and you will not improve the way you are seen by Google.

The aim of any dental practice owner is for the practice to grow and flourish. Using SEO in the right way can help make this happen for your business.

How to Grow Your Dental Practice with Google PPC

Establishing a dental practice is just the beginning of the story. The practice needs to grow in order for you to achieve the success and rewards that you are looking for. In today’s competitive market, you need to make sure that prospective patients know what your practice has to offer. One of the easiest ways to do this is to use pay-per-click (PPC) advertising.

If you get it right, PPC advertising can provide significant benefits. It does require the investment of time and patience up-front, but the results make the effort worthwhile. As a guide, there are some factors to consider when looking at PPC for dentists.

Use categories for keywords

The aim of PPC for dentists is to attract patients by using the keywords that they are searching for online. The best way to do this is to categorize your keywords, so that the advertising, and content, you provide is relevant. This always helps with Google ratings; the more relevant the content, the better.

For instance, you may want to attract people who are looking to straighten their teeth, so grouping keywords and phrases like “braces for adults” and “adult teeth straightening” is appropriate. Grouping keywords makes sense because you want people to get what they are looking for from the search they are making. If this happens, they are more likely to use your services.

Use Google Ads effectively

Google Ads is an important aspect of PPC for dentists. This is because using Google ads gives you a way of attracting people to your practice, without having to pay for clicks. Including the phone number of your practice, prominently, in all of your ads means that people are more likely to pick up the phone and call. This advertising practice can be used in conjunction with paying for clicks, making your campaigns more cost effective. Always make sure that people can clearly see if someone is available to take their call.

Make use of extensions in your ad campaigns

There is no charge for using extensions in your PPC ad campaigns. This means that it makes sense for you to use extensions, such as a map of your location or a download button, to generate clicks. It’s worth mentioning that although you do not pay extra for including extensions, you do still have to pay for the clicks that they generate.

Test your PPC for effectiveness

Creating a campaign, using PPC for dentists, is just the start. You cannot just sit back and relax once the campaign has been set up. You need to test the effectiveness of your PPC campaigns. It’s a case of seeing what works and what does not. Use three separate ad groups for each campaign, with three ads in each one. Each group should contain eight separate keywords. Having this range of content means that you can accurately test which keywords are performing the best.

Having this information means that you can make slight changes along the way, so that you improve the effectiveness of your campaign. If you do not do this, you are unlikely to get the clicks that you are looking for. PPC for dentists evolves and is not something that you use once and then forget about.

Use Geo-Targeting for your PPC campaigns

You do not want to waste your efforts on advertising to people who are never likely to visit your dental practice. Your ads should be aimed at people who live, or work, in your area and want to register with a local dentist. This means that you need to use geo-targeting when creating your PPC campaigns. You can use maps of your location and include the postal code of your practice. Remember to use keywords that also show where you practice is located.

You can also restrict the appearance of your ads, so that they only appear to people for whom they have relevance. This means that you advertise directly to people who are looking for a dentist in the area where your practice is located. Making sure that you target the location of your practice in this way means that you should generate more clicks from your PPC campaigns. It also means that the clicks you get should have a better conversion rate, as people should find just what they are looking for.

As you can see, PPC for dentists is an excellent tool to use, to help grow your dental practice, by attracting more patients to your services.

Why Video is Important to Your Digital Marketing

If you own a dental practice, great marketing is essential to your survival and growth, just like it is for any business. You need people to know what you can provide for them. One of the best ways to make this happen is to use video marketing. Video is definitely king, when it comes to online content in the world today. Globally, we watch as many as 1 billion hours of video each day on YouTube alone.

You can begin to see why video marketing is so important for your business. It should form a big part of any digital marketing strategy. There are several ways in which video content can be useful for helping to grow your business.

The benefits of video marketing

According to this article posted on Entrepreneur.com, “Videos are processed by the brain 60,000 times faster than text.” This is why people love to watch videos. It takes less time and effort than it does to read text online.

Video is also an excellent means of providing an accurate picture without having to use a lot of words to explain what is going on. Put simply, it’s an entertaining and informative way of connecting with people that is more likely to gain their attention and encourage them to engage with your business. It’s also a means of you competing for online viewers with your competitors. There are several ways in which video marketing makes these things happen.

Informing the viewer.

There is so much competition out there that it’s no longer good enough for you to simply pitch your services to potential patients. You need to inform them about how certain services work and about how the treatments that you offer can help them. It’s all about adding something valuable to the viewer experience, rather than going for the hard sell.

Helping with Search Engine Optimisation (SEO).

Good quality video content is regarded highly when it comes to getting that high search engine ranking that you want for your business. Video marketing should be used in conjunction with high quality text content, for the best results. Do not forget to provide a solid meta description and a good heading for each video.

Not getting left behind from the crowd.

According to Hubspot, 87% of businesses use video marketing as a tool. This means that if you do not use good quality video content as part of your digital marketing strategy, you risk getting left behind. You cannot afford for this to happen, as the dental market in the UK is currently a very competitive one.

Connecting with patients on a personal level.

One of the biggest benefits of video marketing is that it allows patients, and prospective patients, to see you and your practice in a more personal way. Seeing members of the practice on video enables this to happen in a way that text does not.

Bearing these benefits in mind, there are several different types of video that you can use, to make sure that you get the best return on your investment.

Types of video that you can use

You may be thinking that one video is pretty much the same as the next, but that is not true. Videos are made for different reasons, and with various aims in mind. You need to think about this carefully when you are creating video content for your business. Here are some of the different types of video that you may want to consider using.

Explainer videos

Make a great explainer video to educate people about your services and you can gain a lot of new fans. This type of video can also help people who are nervous of dentists to get a better understanding, making them more likely to register at your practice.

Interviews

Using interviews as part of your video marketing is an excellent way to connect with potential patients as they can see various members of the practice team answering questions, and get to know them.

Reviews by brand ambassadors.

If you can get people to provide a review of your businesses and services on camera, this can be an excellent way of encouraging people to engage with your business. They can see how you have helped others which gives them a better understanding of how you can help them.

You can see why video is such a vital part of any digital marketing strategy. It can help your business to better communicate with people and also means that they are more likely to engage with your marketing and your business.

Video Production with Samera

Producing high-quality marketing videos is not an easy process. Creating professional video content requires time, expertise and equipment that most business owners simply do not have. Luckily, Samera do! Our video production team are able to film, edit and produce great video content for you to use in your online marketing campaigns, your website and social media platforms. Furthermore, whilst filming at your practice, we can capture a series of high-quality images for use in your digital marketing. For further information on our video production services, please click here. Or, give us a call today!