Once you have established your dental practice, your aim is for it to grow and flourish. Making good use of digital marketing techniques is an essential aspect of this. You need to make sure that the techniques you use provide you with the best returns on your investment.
In order to make sure that this happens, you need to understand the different aspects of digital marketing for dentists, and how they work. Having this information means that you are better able to optimise the use of digital marketing in order to grow your dental practice.
Optimise your website
Your website is one of the most important digital marketing tools that you have. This is why it’s so important to make sure that your website works as well as it can, including optimising your web content for mobile. Your website homepage should include enough information about your product and services to engage visitors to your website.
You should also make sure that anyone viewing your website can easily find their way from page to page. You can make sure this happens by using relevant links, headings and menus. Do not forget to use calls to action, so that you increase the amount of conversions you get from visits to your website.
Make use of SEO techniques
Search Engine Optimisation (SEO) is one of the most important aspects of digital marketing for dentists. Most people access your online content by using a search engine. This means that you want your dental practice to feature highly in search results. Making good use of SEO techniques helps you to make this happen. Factors that you need to think about include:
- Make sure that all online content is easy to read.
- Think about the keywords that you use, include long-tail keywords, use keywords in titles and sub headings and use locations in your keywords.
- Keep all of your online content fresh.
- Include internal links and make sure external links are relevant and to reputable websites.
Utilise social media
Social media is a vital digital marketing tool for any dental practice. Social media platforms like Facebook and Twitter are part of everyday life. The potential patients that you are trying to reach use these platforms on a regular basis. Maintaining social media accounts is an excellent way of reaching an audience, and of interacting with them.
Remember to keep content relevant, fresh and informative. You may also want to invest in social media advertising, for additional impact.
Consider using PPC
Pay per click (PPC) marketing is a useful marketing tool for a dental practice, especially when a marketing budget is limited. You can use PPC, in addition to SEO techniques, to help your practice feature highly in organic and inorganic search results. Making use of PPC means that you pay for advertising reserved for paid results. You pay by the number of clicks that your advertising receives. You can target your advertising for factors such as geo-location.
Make use of email marketing
Email marketing is still one of the most effective digital marketing methods, if it’s utilised in the right way. You can provide a means of people giving you their email address, such as a sign-up page on your website. Once you have collected email addresses, you need to decide on your campaign. For instance, you may want to offer discounts for treatment or an ongoing newsletter with details of the latest news of your practice. Think carefully about the people you are targeting with your emails and make sure that the tone of your email content is appropriate.
Encourage patients to review your practice
One of the best ways to grow your practice using digital marketing for dentists is to encourage current customers to review your practice. Hopefully, these reviews on spaces such as Google my Business, will be positive. However, negative reviews can still be an opportunity if you address them in a helpful and positive manner. When people see these reviews online, they will see that your dental practice is reputable and highly thought of. This makes them more likely to use your services.
Paying attention to digital marketing is essential, if you want to grow your dental practice. It provides you with an opportunity to attract new patients, and to keep current patients engaged. Making use of techniques such as website optimisation, SEO, social media, PPC and email marketing helps you to grow your business and make sure that it continues to flourish as you want it to.